Strawberries

A growing number of strawberry producers in Italy are gearing up to tackle the not easy job of strawberry production and strawberry trading: despite this però Italian strawberry production, when compared to world strawberry production, covers a little more than 4.5%.

The problem of “quality ” of strawberries è in fact today a highly considered aspect of production in any context, even and especially in the fruit and vegetable trade, where consumption is generally stagnant.

Research results show that on average, the quality characteristics of strawberries have differentiated over the past decade: this indicates that there’è has been an action to improve strawberry production, resulting in sweeter fruits with improved shelf-lives. Therefore, if one acts genetically or by monitoring the ways of strawberry cultivation or by employing a synergy of both, one can improve the quality of strawberries produced and distributed in the fruit and vegetable market.

Strawberry è in fact, certainly the crop that has had and still has the greatest evolution of cultivation techniques in recent decades: the rapid change of "technology" causes strawberry cultivation to undergo shifts from an’area where certain techniques are used to another that introduces new ones.

At the European level Spain, Italy and France are in’order the three main strawberry-producing countries. In recent years in Belgium, the Netherlands and some alpine and hilly areas of Italy, there has been an expansion of strawberry production, with the development of "out-of-soil" cultivation techniques to produce strawberries "out-of-season" to obtain strawberries as early as delayed compared to the usual strawberry season, which usually starts in December and ends in June.

Naturally, the’use of technology involves very timely control systems both in the field and remotely to be able to assess all the parameters necessary for cultivation.